Hartanto, Yuli (2021) PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS DAN PERSEPSI PELAYANAN TERHADAP KESETIAAN PELANGGAN PADA MITRA DIGITAL PRINTING SURABAYA. Sasanti : Journal of Economic and Business, 2 (2). pp. 73-85.
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Abstract
his research was conducted to determine the decision to purchase Batik Fabrics from JetisSidoarjo Batik Kampong Craftsmen. The design of this research procedure uses a quantitative approach with quantitative data types and primary and secondary data sources. The sampling technique used in this study is the field study technique or field research is done by distributing questionnaires, with the number of respondents 100 people with measurement techniques using a Likert scale. Data analysis methods used are validity test, reliability test, multiple linear regression analysis, coefficient of determination, hypothesis test using t-test and f-test using PASW SPSS 22. From the results of the analysis of the research conducted by the author, obtained by the multiple linear regression equation Y = 0.327 + 0.470X1 + 0.172X2 + 0.284X3 + e, also known between the variable word of mouth, trust, and product quality which is rather low on fabric purchasing decisions Batik at Batik Jetis-Sidoarjo Kampong Batik Craftsmen. this is evidenced by the results of the proof of the t-test the significance value is smaller than 0.05 which is 0.008. From the results of the simultaneous hypothesis test (together) the F test is known that all independent variables word of mouth, trust, and product quality together (simultaneously) affect the batik dependent decision variable with a significance value of less than 0.05 which is equal to 0,000. While partially from the results of the hypothesis test with the t test, it is known that the independent variable word of mouth significance is less than 0.05, that is 0.000, the variable trust significance is less than 0.05 that is 0.028, the product quality variable significance value is smaller than 0, 05 that is 0.008, it can be concluded that partially word of mouth, trust and product quality have a significant effect on the purchase decision of batik cloth
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Program Studi > S2 Manajemen |
| Depositing User: | Ismi Putri Merdekawati |
| Date Deposited: | 04 Jul 2022 08:24 |
| Last Modified: | 04 Jul 2022 08:24 |
| URI: | http://repository.stieyapan.ac.id/id/eprint/147 |
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