The Effect Of Environmental Advertising, Еco-Brаnd, And Green Trust On The Green Purchase Intention Of The Body Shop Products In Surabaya

Resmawa, Ira, Ningrum and Masruroh, Siti (2018) The Effect Of Environmental Advertising, Еco-Brаnd, And Green Trust On The Green Purchase Intention Of The Body Shop Products In Surabaya. In: Proceedings of The 2018 International Conference on Policng and Society. Universitas Bhayangkara Surabaya, Surabaya, pp. 97-102. ISBN 2623-159x

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	Text The Effect Of Environmental Advertising, Еco-Brаnd, And Green Trust On The Green Purchase Intention Of The Body Shop Products In Surabaya.pdf Download (1MB)
	Text The Effect Of Environmental Advertising, Еco-Brаnd, And Green Trust On The Green Purchase Intention Of The Body Shop Products In Surabaya.pdf Download (1MB)

Official URL: http://epaper.incops.ubhara.id/index.php/incops201...

Abstract

Green product is a product that started emerging due to environtmentalal issues and problems that occur at this time, Environtmentalal issue is connected with green product.. Green product is also connected with green advertising andeco-brand. This research aims to analyze the effect of Green Advertising to Buying Decision; The effect of Еco-brаnd to Buying Decision; and The effect of Green Trust to Buying Decision. The kind of research used in this research is an explanation or explanotoryresearch with a quantitative approach. The variable in this research is Green Advertising, Еco-brаnd, and Green Trust as independent variables and the Buying Decision as the dependent variable. The result of this research indicate that: Green Advertising, Еco-brаnd, and Green Trust simultaneously significant effect on Buying Decision; T test result indicate that the Green Advertising partially significant influence the Buying Decision, Еco-brаnd partially significant influence the Buying Decision, and Green Trust partially significant influence the Buying Decision. Keywords: Green Advertising, Еco-brаnd, Green Trust, Green Purchase Intention, and The Body Shop

Item Type:	Book Section
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Perpustakaan > Jurnal
Depositing User:	Ismi Putri Merdekawati
Date Deposited:	22 Aug 2019 09:09
Last Modified:	08 Aug 2022 08:54
URI:	http://repository.stieyapan.ac.id/id/eprint/11

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